RIYADH. The Indian Embassy tourism event, held in in Riyadh, showcased the diverse travel offerings of “Incredible India” to the Saudi market. The mega promotion brought together over 300 stakeholders, including prominent Saudi travel agents, tour operators, and media representatives. The Indian Ambassador to Saudi Arabia inaugurated the session. He emphasised the historical and cultural bonds that link the two nations. This initiative is part of a broader strategy to position India as a premier destination for luxury, spiritual, and adventure tourism for Saudi nationals and residents.
Showcasing Diversity via the Indian Embassy Tourism Event
The primary objective of the Indian Embassy tourism event was to highlight new and offbeat destinations across the Indian subcontinent. Officials delivered detailed presentations on the scenic landscapes of Kashmir, the backwaters of Kerala, and the royal heritage of Rajasthan. The event also featured a dedicated segment on the “Chalo India” global campaign, encouraging the Indian diaspora to invite their Saudi friends to visit. The embassy noted that simplified e-visa procedures have already led to a significant increase in tourist arrivals from the Gulf region.
Furthermore, the event highlighted India’s emerging status as a global hub for medical and wellness tourism. Saudi travellers are increasingly seeking high-quality healthcare services and traditional Ayurvedic treatments in India. Pertinently, the Indian Embassy tourism event provided a platform for Indian healthcare providers to interact directly with Saudi travel planners. This synergy is expected to create new holiday packages that combine leisure travel with world-class wellness experiences.
Strengthening Bilateral Ties and Air Connectivity
A key discussion point during the Indian Embassy tourism event was the enhancement of air connectivity between major Saudi cities and Indian hubs. With an increasing number of direct flights, travel between Riyadh, Jeddah, and cities like Delhi, Mumbai, and Hyderabad has become more convenient than ever. The Ambassador noted that tourism serves as a vital bridge for people-to-people contact. It provides the foundation of the strategic partnership between India and Saudi Arabia.
Additionally, the evening featured a vibrant cultural programme showcasing traditional Indian dance and music. Guests were treated to an authentic Indian culinary experience, highlighting the regional flavours that make India a “foodie’s paradise.” Many Saudi travel agents expressed keen interest in developing niche packages for the upcoming summer season, focusing on the cooler hill stations and mountain retreats of Northern India.
The Indian Embassy tourism event concluded with a commitment to hold regular roadshows across other Saudi provinces, including Dammam and Jeddah. As India continues to modernise its tourism infrastructure, such promotional events are crucial for capturing a larger share of the outbound Saudi travel market. Significantly, the successful turnout in Riyadh reflects the growing curiosity and appreciation for Indian culture and hospitality in the Kingdom.
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