Singing his way to the hearts of audience

By Hari Ram

Internet revolution has provided a much-needed platform for artists, film-makers, audiences, sponsors, and all those associated with the music industry. Thanks to the extended periods of lockdown necessitated by the ceaseless fury of COVID-19, people are consuming more content online, be it over social media sites like YouTube, Facebook, Twitter, Instagram or the OTT platforms like Netflix and Amazon Prime. Upcoming artists have grabbed this opportunity to showcase their talents. They are creating enticing videos and other audio-visual content, boosting the film and music industry. Some of the recent artistic contributions with a creative spark and an ability to strike an emotional chord with the audience provide a glimmer of hope among the all-pervasive gloom caused by the pandemic.

The Punjabi Music industry, famous worldwide for its music starring beautiful and glamorous gals, expensive cars and amazing dancing beats, has a new star in the town.

“Wanted Prince” which was released recently on YouTube, has gone viral all over the new media. The album has crossed the 1 million mark overnight. Launched by Natraj Music India and presented by Nitin Arora, eminent music producer, the song features Prince Kumar, who is the new entry in the illustrious list of Punjabi pop stars, and Ammy Singh, the much-acclaimed rapper and gorgeous girl Urvashi, alongside sports car, helicopter, royal lifestyle and all that for which Punjabi music videos are famous for.

The young and talented Prince Kumar certainly has the potential to become the much wanted or sought-after star of the music industry. In an exclusive chit-chat with the writer, he reveals that singing is a means of expressing his emotions. As the icing on the cake, he can do acting as well. He is not confined to Punjabi songs and has given his voice to Hindi songs too. “I would definitely like to sing Hindi songs as well in future,” he says with a warm smile.

Cinematography of the video has an unmistakable Punjabi touch. The songs opens with Prince getting down from a helicopter, and is joined by Ammy in singing against the background of expensive sports car and a charming Urvashi lending the oomph factor.

As Prince Kumar acknowledges, “Everybody on the project worked really hard. The album was a team effort. The whole team members deserve the credit for the highly encouraging success of Wanted Prince.”As for his hobbies outside music, he shares, “I am a fitness enthusiast. I love dance and acting, besides unwinding myself by travelling to beautiful locales.”

The best thing about the song are its lyrics. In the midst of engaging rhythmic beats, Kirat Kaler, lyricist of the song, has done a tremendous job of capturing the hearts of the audience. The song is loaded with philosophical overtones as it conveys that time changes; sometimes it’s good, and sometimes not; one should not care about what others says, as it’s people’s habit to say anything. In the prevailing atmosphere of negativity, the song certainly gives a message of positivity and hope.

When quizzed on his plans, Prince discloses. “I am working on another song which will come out next month.” His fan following certainly expect him to further mesmerise them with his enchanting voice and terrific expressions.