Kiranas win: Spending pattern of consumers change during lockdown


Coronavirus has dealt a heavy blow on the buying pattern of the consumers, so much so that most of them are now willing to buy groceries from neighbourhood Kirana stores only and may shun malls and larger stores for their monthly shopping. The trend is likely to continue even when malls get operational in the coming days.

According to  ‘Deloitte Global State of the Consumer Tracker’ survey, the long continued lockdown has changed the spending pattern of the consumers. It is due to the trust built by the local Kiriana stores during the lockdown that majority of the customers have not been rushing to stock groceries and their buying habits have changed.

The survey reveals that 72 percent of consumers want to buy locally sourced items and further 64 per cent of them will prefer to buy from those brands which have responded well to the crisis.

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