In a strategic move aimed at empowering micro, small, and medium enterprises (MSMEs) and bolstering e-commerce exports, the Directorate General of Foreign Trade (DGFT) under the Ministry of Commerce and Industry, Government of India, is partnering with various e-commerce entities to leverage the Districts as Export Hubs initiative. The central objective is to invigorate e-commerce exports from India, and DGFT has taken a pioneering step by signing a memorandum of understanding (MoU) with Amazon India, the first of several anticipated collaborations with different e-commerce platforms.
Under this MoU, Amazon and DGFT will collaboratively design capacity-building sessions, training programs, and workshops tailored for MSMEs in districts identified by DGFT. The initiative aims to connect local producers, including those in rural and remote districts, with global supply chains. The collaboration seeks to empower exporters and MSMEs, enabling them to showcase and sell their ‘Made in India’ products globally. As part of the collaboration, e-commerce platforms across India will identify districts to conduct various capacity-building and outreach activities in conjunction with DGFT-Regional Authorities.
These initiatives will concentrate on educating MSMEs about e-commerce exports and facilitating their access to global customers. Through this initiative, Indian entrepreneurs can establish and expand their e-commerce export businesses and global presence. Initially this MoU with Amazon India targets twenty districts for capacity building and support. DGFT is actively engaging with various e-commerce platforms such as Flipkart/Walmart, E-bay, Rivexa, Shopclues, Shiprocket, DHL Express, etc., to establish similar collaborations in other districts under the Districts as Export Hubs initiative.