The Ministry of Textiles is all set to launch an e-commerce platform ‘E-Shipmart’ for marketing and promotion of handicrafts and handloom products, said Rajesh Chatterjee, Deputy Director of Weavers’ Service Centre, Kolkata. He was speaking at a webinar on ‘Promotion of local products, vocal for local’, organised jointly by Field Outreach Bureau, Chuchura and Regional Outreach Bureau, Kolkata.
Chatterjee said that there is a huge surge in sales after the Prime Minister called for promotion of local products. “With the help of the government-run e-commerce web-portal GeM, the weavers are now able to market their products .” The organisation is working with the beneficiaries for inclusive development by offering them necessary training, technical support and arranging loans from banks.
A. K. Mishra, DGM, TRIFED, Tribal Affairs Ministry said, “The objective is to ensure sustainable livelihood of tribal population simultaneously with ensuring their socio-economic development in the country through development and marketing of tribal products. Besides e-marketing platform ‘marketplace tribes India’, they also sell the products made by tribal through 126 outlets.”